Simon Wiesenthal Center’s public ad campaign for its “Operation:
Last Chance” project, which offers financial rewards for
information which will lead to the conviction and punishment
of Nazi war criminals, has been awarded a silver medal as
one of the most outstanding publicity campaigns in Romania
during the past year.
The medal, which was awarded in
Bucharest last month to Tempo Advertising, the company
which conceived and executed the campaign on a pro bono
basis, together with the director of the Center’s Israel
office Dr. Efraim Zuroff represented the decision of a
jury of seventeen public relations experts from Great Britain,
Germany, Italy, Hungary, Romania and Bulgaria.
In all, a total of fifty-five
projects were submitted for consideration by the jury.
The Center’s TV ad was screened at the gala award dinner
and the “Operation: Last Chance” campaign was acclaimed
as a unique project which sought to preserve the memory
of the terrible tragedy of the Holocaust for those who
lived through that period as well as for those who can
only learn about it from books.
Dr. Efraim Zuroff expressed the
Center’s special thanks to Tempo Advertising president
Dragos Grigoriu and to corporate manager Eliza Rogalski
for their support, creativity and professional excellence
which contributed so much to the success of the “Operation:
Last Chance” ad campaign in Romania. “Thanks to Tempo advertising
the Center was able to reach millions of Romanians and
help educate them about the tragedy of Romanian Jewry during
the Holocaust, for which we express our deepest gratitude.”
For more information call 00-972-50-7214156