November 9, 2004  
 
  Tempo wins an excellency prize in PR
 
 

Bucharest, 09/11/2004. The Public Relatios Excellency Gala held yesterday in Bucharest awarded with the Silver Award distinction the project „Last Chance” realized by Tempo Advertising. The project was implemented in Romania and so it received the first international recognition coming from a jury including PR specialists and journalists from Romania, Germany, Italy, Hungary, Bulgaria, Great Britain, who apreciated the team's capacity and the quality of the project in each of his steps : research, strategy, implementation and evaluation.

The campaign, who is developed at European level since 2001, was initiated from the Israel-based Simon Wiesenthal Center in and has as a principal objective the identification and sending to justice the Nazi war criminals and their collaborators, which commited murders against Jewish people in the Second World War.

Romania is the only East-European country were this operation was implemented through an integrated communication campaign, realized pro bono by Tempo Advertising.
„The campaign was launched in the Baltic region and extended in Europe – mainly Romania, Austria and Poland and other countries in the region. In Romania we benefited from the most professional communication campaign – created by Tempo Advertising, which contributed to the successful results registered so far,” Efraim Zuroff – the Head of the Simon Wiesenthal Center said.

After one year since the start of this operation, the Simon Wiesenthal Center received from the population a total number of 80 messages, who contributed to identification of 13 suspects (from a total number of 308 suspects identified since 2001 in all countries).

The message of the campaign is that the time does not decrease the responsibility of the guilty ones at all and is communicated to the public through a PR campaign, newspaper ads in the centrals and local media, outdoor banners and a TV spot. The creative concept starts from the fact that the victims were not just names, but real people whose lives were cut in a brutal and irrational way and their drama doesn’t had to be forgotten, ignored and repeated.

„We wish to thanks to all parteners who were implicated and suported this campagin: NAC (National Audiovisual Council), television stations: PRO TV, National TV, Realitatea TV and TVR1, the newspapers: Jurnalul National, Ziarul Financiar, Gazeta Sporturilor, Acasa Magazin, Bihoreanul, Clujeanul, Flacara, Hunedoreanul, Ieseanul, Ziarul de Iasi, Euromedia outdoor company, and also to all romanian and foreign journalists who related about this campaign and contributed of her's succes” declarated Vlad Grigoriu, Managing Director Tempo Advertising.

The „Last Chance” campaign was presented at the Gala through a moment of silence, sustained by the projection of campaign's TV spot, whose suggestive name is „Silence”. The Gala organisers then mentioned the fact of this campaign being the first who try to rehabilitate the historical truth on the Holocaust and to bring back the attention of the public opinion, even that the tragedies who took place more than 60 years ago seems to be unbelievable for our generation.

About Simon Wiesenthal Center

Simon Wiesenthal Center is an international organization founded for keeping the memory of the Holocaust's victims alive. The Centar militates against the racism, antisemitism and terorism, promoting tolerance, community involvement, the education of young generations and social militantcy. The majority of Center's actions are orientated to bring in justice the Nazi criminals, the study of the Holocaust, the ending of extremism and neonazi groups proliferation. More than 400 000 families worldwide are members of this organization founded in 1977.

The Center is called Simon Wiesenthal after one of the few survivors of nazi concentration camps during Second World War. Giving up of his architect profession who had before the War, Wiesenthal becamed the voice and the conscience of the Holocaust's victims. He explained this descision: „When we are looking back towards the history, I want that people knows that the Nazi failed to get away after they killed so much millions of peoples”.

About Tempo Advertising

Tempo Advertising is the biggest independent publicity agency from Romania, awarded two years consecutive the most creative agency, according to AdMarket Research and the two times winner of the „the most creative agency of the year” distinction.

Tempo Advertising conceive, execute and administrate integrated publicity campaigns, assuring to his clients complete services of creative, production, media, research and strategy, BTL and PR. The agency have in his portofolio an important number of brands :Agricola Bacau, Allied Domecq (Finlandia, Teacher’s, Beefeater, Jack Daniel’s), Auto Rom (Mercedes Smart), Bucium, Brystol Myers Squibb (Efferalgan, Upsarin, Fervex, Upfen), Banca Comerciala Ion Tiriac, BRD Sogelease, Class Mob, Ciao!, Chrysler (Chrysler, Jeep), European Food (Regal, Viva, Olla, Naty), Ficosota Syntez (Teo Bouquet, Feya, Savex) Genco (Samsung si Intersport), Howard Johnson Plaza Hotel, Hyundai, Loulis, MCar (Mitsubishi), Orange Romania, Panfoods (Amigo Instant, Amigo Especial and Amigo Tradicional), Premium Auto (Jaguar, Land Rover), Romcar (Ford, Mazda), Royal Brinkers (Linco, Holland, Matinal, Unirea), Scandic Distilleries (Scandic, Polar, Moscoff), United Romanian Breweries (Skol, Tuborg, Carlsberg, Guinness), KTech (Ultra PRO Computers), VISA Card.

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For supplementary informations:
Eliza Rogalski
Corporate PR Manager
Tempo Advertising
Tel 31 41 515
Mobil 0745 12 12 38
Fax 31 32 330
Email eliza.rogalski@tempoadvertising.ro
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